What is "CARE/CURE" ? The theme for the next generation. / From my Archive Article:

I had write this article for special issue of the LePli;
It's writing about the Future's Fashion after the "WRAPPING & PROTECTION"

When you finish your studies at your college and dive into the fashion industry as a professional, what will your work be like? What aspects will become important for you? How will couture, from the high fashion to high street, evolve in the future? To answer this question, I would like to suggest a new theme for a new generation, an idea that could be the source of inspiration, the foundation of your work.

And this foundation is "CARE/CURE". Itﾕs a concept that overlays the current theme of "PROTECT/PROTECTION", a theme which, in itself, is inherently self-limiting. This new theme, a radical concept of co-existence, is based on the principle of connecting with each other instead of isolating ourselves as a means of protection. As people nurture their relationships with others, so we become more empathic. There is a sense of connectivity, how we relate to each other. So, keeping in mind this notion of what I call "relationally", we move to the concept of "CARE/CURE", meaning "where there is care there is healing".

It is essential for those who have achieved a good life in a thriving society to feel secure, safe and well in order to maintain their important "relativity". I would like to propose the concept that wearing clothes and the reality itself will offer "CARE/CURE" for society where your future customers will put on clothes that make them feel "secure", "safe", and "well".

Text by Takeji Hirakawa
Translated by Chieko Bury